Introducing

ALWAYS

Always Comfortable. Always Beautiful.™
Proprietary Instant-Acting Technology

The world's first instant-acting luxury numbing crème.

Proprietary transdermal technology delivers clinical-grade relief the moment it touches skin — no waiting, no wrap, no compromise.

Discover
FDA Registered Facility
GMP Manufactured
OTC Compliant
Made in USA
Cruelty Free
The Difference

Why Always?

While every competitor asks your patients to wait under plastic wrap, Always Numb™ begins working on contact.

BLT Compound
30–45 min
Requires wrap + Rx
Zensa
20–30 min
Requires plastic wrap
EMLA
45–60 min
Requires occlusion
Always Numb™
Instant
No wrap. No wait. No compromise.
The Science

Instant. Not Eventually.

Every other numbing cream asks you to wait. 15 minutes. 30 minutes. 45 minutes under plastic wrap. Always Numb™ proprietary transdermal formula begins working the moment it touches skin — delivering precision comfort exactly when it's needed.

Proprietary Transdermal Technology
Our patented delivery system bypasses the skin's barrier instantly, achieving clinical-depth numbness in seconds — not minutes. A breakthrough in topical anesthesia.
Clean Luxury Formulation
5% lidocaine enhanced with vitamin E, hyaluronic acid, and botanical extracts. Water-based. No vasoconstrictors. No parabens. No greasy residue.
FDA Registered · OTC Ready
Manufactured in FDA-registered GMP facilities. No prescription required. National Drug Code assigned. Fully retail-ready for your med spa shelves.
2–3 Hour Duration
Single application provides lasting clinical-depth numbness throughout your entire procedure. Can be reapplied for extended sessions without compromising skin integrity.
No Wrap · No Wait
Eliminates plastic wrap and occlusion dressings entirely. Apply and begin treatment immediately — saving 15–30 minutes per procedure and streamlining clinical workflow.
Retail Revenue Ready
Luxury packaging designed for your retail shelf. OTC classification means patients can purchase directly — creating an 80–100% markup revenue stream for your practice.
The Formula

Skincare That Numbs

Not a drug in a nice jar. A luxury skincare product with clinical numbing power. Every ingredient earns its place.

Lidocaine 5%
Maximum OTC Strength
The gold standard in topical anesthesia. Delivered through our proprietary transdermal system for instant onset.
Vitamin E
Tocopheryl Acetate
Powerful antioxidant with anti-inflammatory properties. Protects and heals, reducing redness and irritation post-treatment.
Hyaluronic Acid
Sodium Hyaluronate
Deep hydration that plumps and primes skin. Maintains moisture barrier integrity throughout the numbing process.
Purified Water Base
Aqua Purificata
Clean, non-greasy carrier that absorbs completely. Won't interfere with treatment outcomes or leave residue.
NUMBING CRÈME™ ALWAYS instant-acting numbing crème 60ml · 5% LIDOCAINE NUMBING CRÈME™ ALWAYS instant-acting numbing crème 30ml · 5% LIDOCAINE NUMBING CRÈME™ ALWAYS instant-acting numbing crème 10 SACHETS · 5g EACH ALWAYS INSTANT · 5g ALWAYS INSTANT · 5g ALWAYS INSTANT ACTING · 5g
The Collection

Professional Jar

60ml · Frosted Glass · Weighted Base
$72

The signature vessel. Heavy frosted glass with a satisfying weight in hand. Brushed metal lid with magnetic closure. Designed to anchor your treatment room and retail shelf. Instant-acting proprietary formula begins working on contact.

Professional Jar · $72
Retail Tube · $45
Sachets 10pk · $58
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The Experience

The First Touch
Should Be Luxury

Numbing cream is the first product that touches your patient's skin. Before the $800 microneedling. Before the premium filler. Before the laser. That first moment should set the tone for everything that follows.

01
Apply
A single, elegant application. No plastic wrap. No timer on your phone. No disruption to your clinical workflow.
02
Instant Relief
Proprietary transdermal technology delivers full numbness on contact. Your patient feels the difference immediately.
03
Treat
Begin the procedure with confidence. Full clinical-depth numbness lasting 2–3 hours. Reapply for extended sessions.
04
Retail
"What was that incredible crème?" Your patient asks. You hand them a jar from your shelf. 80–100% markup. Revenue earned.
What Practitioners Say

Trusted by the Best

"I've used every numbing cream on the market. The instant onset alone would be enough — but the fact that it looks this beautiful on my shelf? That's what convinced me to switch permanently."
Board-Certified Dermatologist
Scottsdale, AZ
"My patients used to dread the 30-minute waiting period before treatments. Now they're amazed that we can begin immediately. It's transformed our treatment flow and patient satisfaction."
Nurse Injector, BSN, RN
Manhattan, NY
"We retail over 40 units a month without even trying. Patients ask about it during every procedure. The packaging alone starts the conversation. It sells itself."
Medical Spa Owner
Miami, FL
For Professionals

Elevate Your Practice

Always Numb™ transforms a clinical necessity into a revenue opportunity — an additional income stream that elevates your brand and delights your patients.

80–100%
Retail Markup
On every jar sold from your shelf
15–30 min
Saved Per Procedure
More patients per day
OTC
No Prescription
Display and retail freely
Wholesale Pricing
Tiered pricing structure designed for practices of every size. Volume incentives reward your growth.
Countertop Displays
Custom branded acrylic risers and info cards that make your retail shelf look as premium as your treatments.
Staff Training
Digital training materials and product guides so your entire team can speak confidently about Always Numb™.
Co-Branded Materials
Social media assets, email templates, and patient education materials customized with your practice branding.
Priority Access
Be first to receive new formulations, limited editions, and line extensions before they hit the general market.
Marketing Support
Dedicated account support to help you maximize retail revenue and integrate Always Numb™ into your treatment protocols.
Get Started

Partner With Always

Whether you're a practitioner seeking wholesale access or interested in trying a sample — we'd love to connect.

We'll ship a complimentary professional sample kit to qualified practitioners within 5–7 business days.

Our team will review your application and reach out within 24–48 hours with pricing and next steps.

Thank You

Your request has been received. Our team will be in touch within 24–48 hours.

Questions

Frequently Asked

How does the instant-acting formula work? +
Our proprietary transdermal delivery system is engineered to bypass the skin's barrier layer immediately upon application. Unlike traditional numbing creams that sit on the surface and slowly absorb over 20–60 minutes, Always Numb™ achieves clinical-depth penetration in seconds — delivering the full numbing effect without waiting or occlusion.
Is this FDA approved? +
Always Numb™ is manufactured in an FDA-registered, GMP-certified facility and complies with the FDA's OTC external analgesic monograph (M017). The product has a registered National Drug Code (NDC) number. As an OTC product, it can be sold without a prescription and displayed on retail shelves.
Can I retail this to patients? +
Absolutely — and this is one of the biggest advantages over compound BLT creams. Because Always Numb™ is classified as an OTC medical cosmetic (not a prescription drug), you can display it on your retail shelf and sell directly to patients. Most partners see an 80–100% retail markup, creating a meaningful additional revenue stream.
What procedures is it used for? +
Always Numb™ is used across the full range of aesthetic procedures including microneedling, dermal fillers, Botox injections, laser hair removal, laser skin resurfacing, chemical peels, PRP treatments, tattoo and permanent makeup application, and any procedure where topical numbing is indicated.
What are the minimum order quantities? +
We offer flexible wholesale tiers to serve practices of every size. Minimum initial orders start as low as 12 units with free shipping on orders over $500. Volume pricing is available for larger practices and multi-location groups. Submit a wholesale application and we'll provide custom pricing within 24 hours.
How does it compare to compound BLT cream? +
BLT (benzocaine, lidocaine, tetracaine) compound creams are effective but come with significant limitations: they require a prescription, must be prepared by a compounding pharmacy, can't be retailed to patients, arrive in unbranded jars, and still require 30–45 minutes under plastic wrap. Always Numb™ is OTC, instant-acting, luxury-branded, and retail-ready.

Redefine the
Pre-Treatment Experience

Because beauty should never begin with compromise.

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